Despite the use of modern technologies that enable fast online search of
keywords in the media, the company Genion Observer Clipping still gives
priority to a person instead of a computer. Only human being may rank relevant
topics in a collection of posts that help our clients in their decisions.
Clipping - what is it?
Clipping is a term that represents a selective media monitoring according to
predetermined criteria, adjusted to the specific needs of clients.
Successful communication with the media also depends on how well the institution
is aware of the scope and content of reports about it, while providing timely
reaction to the untruths and errors that may appear in the media.
We offer comprehensive results therefore we monitor a variety of media: